WBJB Self Publishing Radio
Sponsored By SelfPublishing.com
Helping you navigate the self publishing minefield

The Truth Behind POD Publishing

Print on Demand, POD, Vanity Press, Subsidy Press or whatever you want to call the “pay to be published” publishing industry, it’s all the same.

“Companies like IUniverse, Xlibris and Author House are primarily POD printers not publishers.”. Jan Nathan, Executive Director of PMA – the Independent Book Publishers Association in an interview with Publishing Basics Radio

This 8 part series gets to the bottom of the multi-billion dollar “pay to be published” publishing industry. The listener is left to draw their own conclusions. Anyone thinking of publishing a book should go no further without listening to these interviews.

Download Entire Series To download the entire "Truth Behind POD Pulishing" Series in Window Media Player Format click here.

DAVE MATURO

Chapter 1: An Inside Look at Xlibris and Realities of POD Publishing Part 1 with Dave Maturo, former VP of Finance for XLibris, the third largest pay to be published online publishing company. (Click here for program highlights)

  Listen Via Windows Media Player Listen to Chapter 1 (click here)

Chapter 2: An Inside Look at Xlibris and Realities of POD Publishing Part 2 with Dave Maturo, former VP of Finance for XLibris, the third largest pay to be published online publishing company. (Click here for program highlights)

  Listen Via Windows Media Player Listen to Chapter 2 (click here)


BYRAN SMITH

Chapter 3: Cutting Through the Author House Hype and Small Print
An Inside Look at America's Largest Vanity Press with Bryan Smith, former President of Author House, the largest online pay to be published publisher with over 25,000 titles in print. (Click here for program highlights)

  Listen Via Windows Media Player Listen to Chapter 3 (click here)

 


SUSAN DRISCOLL

Chapter 4: Publishing with IUniverse vs. Other POD Publishers with Susan Driscoll, former President of IUniverse, the second largest pay to be published online publishing company with over 18,000 titles in print. (Click here for program highlights)

  Listen Via Windows Media Player Listen to Chapter 4 (click here)

Chapter 5: If I Knew Then Amy Fisher’s much publicized book is discussed with Susan Driscoll, former President of IUniverse.(Click here for program highlights)

  Listen Via Windows Media Player Listen to Chapter 5 (click here)


MARK LEVINE

Chapter 6: The Fine Print: What POD Contracts Really Say with Mark Levine, copyright attorney and author of The Fine Print - What Print-on-Demand and E-Publishing Contracts Really Say. (Click here for program highlights)

  Listen Via Windows Media Player Listen to Chapter 6 (click here)

 


JAN NATHAN

Chapter 7: Who is a Publisher? Plus much more.This final segment is with Jan Nathan, the Executive Director and founder of PMA, the Independent Publishers Association. (Click here for program highlights)

  Listen Via Windows Media Player Listen to Chapter 7 (click here)

 


JENNA GLATZER

Chapter 8: So you are thinking about Publish America? - Are they a traditional publisher?  Are they a vanity press?  Are they a POD Publisher?  Publish America is a very unique publisher in that a simple Google search will lead to entire websites devoted to the demise of Publish America, while at the same time lead to people who love them. Lively discussion with Jenna Glatzer, the head of one of the largest writers groups in the country regarding feedback she has received from her members regarding Publish America.  There is no gray area in her opinion. . (Click here for program highlights)

  Listen Via Windows Media Player Listen to Chapter 8 (click here)

 


Sponsored By SelfPublishing
Publishing Basics Radio is sponsored by www.selfpublishing.com

Publishing Basics Radio is PodCast weekly at www.WBJBRadio.com. Show Host Ron Pramschufer has worked in the printing and publishing industry for over 30 years. His plain talk style falls somewhere between Bill O’Reily and Colombo.

The programs are produced by Emmy award winner, Errol Smith of Jackstreet Media. "Our goal is to work with companies that are committed to being leaders in their market segment. RJ Communications is a leading service provider with a strong track record of success. We're very pleased to develop this program with them," said Errol Smith, Founder of Jackstreet Media and the Nanocasting Business Model.

Contact: Ron Pramschufer – RJ Communications – 51 East 42nd Street – Suite 1202 – New York, NY 10017 – 800-621-2556 – ron@rjcom.com

 

 

 

 

 


Highlights of Chapter 1: An Inside Look at Xlibris and Realities of POD Publishing Part 1 with Dave Maturo, former VP of Finance for XLibris, the third largest pay to be published online publishing company.  -Back To The Top-

  • Main difference between a Vanity Press and Xlibris, IUniverse and Author House is that a Vanity Press gives you books to sell. With POD, you don’t get a book until you sell it.

  • Xlibris owns the ISBN.

  • Xlibris will publish pretty much any subject matter.

  • Xlibris (and all POD publishers) own the printing file and will not give them to the author even though it looks as if it is included in initial setup.

  • Reason Xlibris will not give up the printing file is “It would harm the revenue stream” and make it too easy to change printers/publishers.

  • Average number of books sold is 150 out of which 64% are bought by author. Half of the remaining books sold are sold through the Xlibris website leaving only 18 books/hundred sold selling through any other commercial channel.

  • Average expenditure per author is $1400 plus the cost of the books bought.

Highlights of Chapter 2: An Inside Look at Xlibris and Realities of POD Publishing Part 2 with Dave Maturo, former VP of Finance for XLibris, the third largest pay to be published online publishing company. -Back To The Top-

  • $500 to $1400 includes text layout, design of cover, changes, POD distribution setup with Lightning Source, copyright registration.

  • Note: While Dave says book layout and design of cover is included in setup price, Xlibris and not the author owns the work. If the author wants to change publishers, all the author walks away with is their original manuscript that they brought to XLibris in the first place.

  • Average 256 page trade book has a retail of $21.99 vs. market price of $14.95.

  • “It’s a challenge to sell books above the market price”.

  • Friends and family will pay anything within reason.

  • Most sales are to family and friends.

  • Illustrated children’s books makes up 25% of Xlibris sales

  • $1000 to $2500 up front costs (not including the cost of illustrations) but author still does not own the printing file

  • 32 page Xlibris illustrated children’s book retails for 3 to 6 times the average retail price for the same product in the marketplace ($14.99).

  • No POD distribution for illustrated color children’s picture books. (In other words no distribution other than selling books to author’s friends and family.)

Highlights of Chapter 3: Cutting Through the Author House Hype and Small Print - An Inside Look at America's Largest Vanity Press with Bryan Smith, President of Author House, the largest online pay to be published publisher with over 25,000 titles in print.     -Back To The Top-

  • In 2004 they had 18,500 authors and had printed 2 million books (108 book average)

  • Today in 2005 they have 25,000 titles and print over one million books per year. (133 books if not a single copy of the first 18,500 titles sold in 2005.)

  • 200 employees including 45 commissioned sales people.

  • Considers the author as the customer. (Not the wholesalers and retailers buying the books, as would a traditional publisher.)

  • Say they are not a Vanity Press yet have the #1 paid advertisements in Google for the keyword phrase “vanity press”.

  • Offer a $700 option to make a book returnable yet their average sale comes no where close to warranting it.

  • One and one half pages out of a four page contract is taken up with legal remedies should a complaint arise.

  • The $698 signup fee covers layout and design yet the author does not own the resulting file.

  • 90% of Author House’s customers say they would recommend a friend.

Highlights of Chapter 4: Publishing with IUniverse vs. Other POD Publishers with Susan Driscoll, President of IUniverse, the second largest pay to be published online publishing company with over 18,000 titles in print.     -Back To The Top-

  • Does not follow Author House, Xlibris model of making the majority of money on up front author charges vs. sale of printed books

  • Will print any title falling within ethical limits, not as described in Dave Maturo’s interview.

  • Absolutely not in the category with Publish America as described in Dave Maturo interview. Publish

  • America pretends to be a traditional publisher because they don’t charge any upfront costs but rely exclusively on author sales. They do no marketing for their authors

  • Shares the idea that authors are very naïve in general, and depend heavily on the publishing service they pick to educate them to the process.

  • Unlike Author House who has no publishing experience within its executive board, IUniverse has heavy publishing experience on its Board of Directors. Publishing experience is important to be a publisher.

  • Considers IUniverse a good place to start before moving on to alternate publishing like traditional publishing.

  • 18,000 active titles.

  • Only 14 titles made it into national distribution at Barnes & Noble

  • If you want to be in Barnes & Noble at a national level, you have to be traditionally published.

Highlights of Chapter 5: If I Knew Then Amy Fisher’s much publicized book is discussed with Susan Driscoll, President of IUniverse.     -Back To The Top-

  • Amy Fisher’s book was an IUniverse experiment in traditional publishing.

  • It’s not true that when you get on Oprah, your book will automatically fly off the bookstore shelves

  • Amy Fisher’s book only sold 10,000 copies after Amy was on Oprah for the full hour.

  • Book was printed offset to begin with, not POD. Plan was to follow with POD later as demand died down.

  • 20,000 copy first printing.

  • Book was sold as returnable, not the normal non-returnable

  • Retail price below a normal IUniverse book of the same size and page count.

  • Amy Fisher arranged the interviews on Oprah as well as other shows.

  • If you come to IUniverse with a booking on Oprah, IUniverse will publish your book at no cost to you.

Highlights of Chapter 6: The Fine Print: What POD Contracts Really Say with Mark Levine, copyright attorney and author of The Fine Print - What Print-on-Demand and E-Publishing Contracts Really Say .     -Back To The Top-

  • If highly educated people are signing away their rights, what do you think happens with the general population?

  • If you pay for something, you should own it.

  • The contract is interpreted in favor of the non drafting party. IE: If you took the publisher to court over the file ownership, you would probably win.

  • Author House has a terrible contract to go along with the deceptive advertising practices – Rated 2 out of 10

  • Xlibris is rated as average, as far as contract goes – Rated 4.9 out of 10

  • IUniverse used to have a very bad contract but recently changed it and now rates 8.9 out of 10

  • Publish America – half the Internet seems to hate them.

Highlights of Chapter 7: Who is a Publisher? Plus much more. This final segment is with Jan Nathan, the Executive Director and founder of PMA, the Independent Publishers Association.     -Back To The Top-

  • It takes more than simply owning an ISBN to be a publisher (although you are definitely NOT a publisher without one).

  • Libraries and bookstores will not normally carry POD titles.

  • The math just does not work with POD.

 

 

Website Designed & Maintained by E-Moxie Data Solutions, Inc.