POD is a PRINTING process NOT a PUBLISHING process, no matter what you might be led to believe elsewhere

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Self-Publishing radio Interview with J. Kirby Best, the President of Lightning Source, gets to the bottom of the confusion surrounding the term POD (Print on Demand). POD is a printing method, not a publishing or distribution method. The name has been hijacked by many online Vanity Presses in an attempt to change the image the Vanity Publishing industry.  Learn the ins and outs of POD. Also learn why there are so few actual POD printers even though it is a phrase hundreds of printers use to describe themselves. Also, learn how a book can appear to be available in thousands of different outlets while, in reality, not a single printed book exists. Lightning Source is a subsidiary of Ingram Industries, Inc, the owner of one of the largest book wholesalers in the world. Lightning Source services over 2300 publishers including virtually all of the publishers claiming to be "POD Publishers".

My name is Ron Pramschufer and I am one of the founders of RJ Communications and Booksjustbooks.com. I started over 35 years ago working in the production office of a Baltimore, MD book manufacturer. After about 10 years ...

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J. Kirby Best was named President and Chief Executive Officer of Lightning Source in July of 2002. Mr. Best, is a veteran executive with over 20 years of leadership experience, and brings a wealth of knowledge in book man...

TO VIEW MORE ABOUT J. KIRBY BEST CLICK HERE